About
I'm Ilma, a Senior Product Designer with 7+ years of experience designing fintech, payments, and B2B products. I specialize in turning complex problems into clear, usable solutions.
How I Work
I design products that meet both business needs and user needs — not one at the expense of the other. I believe the best solutions come from deeply understanding the problem space through research, then collaborating closely with product, engineering, and stakeholders to ship work that actually makes a difference.
What I Bring
Research-Driven Design
I start with understanding. User interviews, usability testing, and data analysis inform every decision.
Complex Problem Solving
I thrive in ambiguous environments with competing priorities, fragmented information, and technical constraints.
Accessibility Expertise
I've collaborated with RNIB and designed to WCAG AA standards, ensuring products work for everyone.
Cross-Functional Collaboration
I facilitate workshops, align stakeholders, and work closely with developers to see designs through to implementation.
End-to-End Ownership
From discovery through delivery, I take responsibility for the full design process.
What I'm Looking For
I'm seeking a senior role where I can shape product direction, not just execute on requirements. I want to work on complex problems that matter — helping users make confident decisions, simplifying overwhelming information, and building products with long-term vision. I value teams that balance ambition with craft, and organisations that invest in understanding their users.
Skills & Methods
Research & Discovery
- User Interviews
- Usability Testing
- Competitive Analysis
- Data Analysis
- Lean UX
Design Execution
- Interaction Design
- Information Design
- Mobile-First Design
- Design Systems
- Prototyping
Collaboration
- Workshop Facilitation
- Stakeholder Management
- Agile/Scrum
- Cross-functional Teams
- Documentation
Accessibility
- WCAG AA Compliance
- RNIB Collaboration
- Inclusive Design