Work
Selected projects from fintech, payments, and B2B operations. Full case studies available upon request.
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Embedded Lending
The Challenge
Designed a white-label loan application experience embedded within a cash-flow forecasting tool, helping small business owners access credit at their moment of need.
Skills
Key Highlight
Research revealed users didn't understand they were applying for a loan — they thought they were just checking eligibility. Redesigned the experience to build comprehension and confidence in financial decision-making.
Payment Terminal Redesign
The Challenge
Led the redesign of a standalone payment terminal application, replacing a legacy system that was complex, slow to update, and falling behind competitors. The new system needed to support multiple transaction types while meeting strict accessibility requirements.
Skills
Key Highlight
Collaborated directly with RNIB (Royal National Institute of Blind People) to ensure the interface met accessibility standards for visually impaired users — a first for this product line. Delivered production-ready designs aligned with WCAG AA.
Loan Pre-Approval Landing Page
The Challenge
Designed a landing page for users arriving from loan aggregators (comparison sites), optimizing for conversion while building trust in an unfamiliar brand. Users needed to understand the offer quickly and feel confident proceeding.
Skills
Key Highlight
Achieved 3% conversion to account creation and 2.5% to loan origination through research-driven design decisions. Discovered that 93.8% of users search for loans on mobile — redesigned with mobile-first approach.
Operational Loan Management Tool
The Challenge
Redesigned an internal operations tool for loan rescheduling, navigating a complex domain with confusing terminology, no onboarding documentation, and fragmented stakeholder understanding. Operations team was losing significant time to manual processes.
Skills
Key Highlight
Identified broader operational inefficiencies during research, initiating a separate discovery project ("Ops World") that influenced the product roadmap. Saved 0.3 FTE through process improvements.